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Writing a Blog Post

Been to a conference recently? Worked on something cool? Got something else Mattermost-related you want to post about? Writing a blog post is a great way to share your experience with the community.

Blog posts can cover a wide range of topics, such as:

  • Addressing a customer-facing problem
  • Describing an experience with Mattermost/your Mattermost implementation
  • Sharing information about cool tech
  • Sharing feedback on an interesting talk or conference
  • Part of a Hackathon project
  • A Help Wanted ticket
  • A knowledge-share and call for feedback/community engagement
  • A discussion of a specific problem or improvement that you worked on
  • A breakdown of a new process or technology you’re using

Once you’ve got the topic in mind - what it’s about, what you want to achieve with the post, and what the next steps are - it’s sometimes helpful to start writing the conclusion and expand to your jumping off point to introduce your topic/idea/discovery draws.

Make a note of your intended audience, so you can decide whether to use very technical terms/jargon, or spend time unpacking terminology.

Structuring Your Blog Post 

These are some ideas of the parts of a blog post. They’re not mandatory and not all blog posts will include every aspect. What works for some posts won’t work for others.

  • Introduction/Overview: An opening paragraph detailing the goal of the post and the technologies/processes that were used. For example: “Monitoring is an essential part of our organization. When we started, we were using “x” which gave us insight into “y”. With our growth as a company, we need more insights into areas that “x” can’t handle, so we decided to switch to “a” and “b””.
  • Problem/Solution/Situation: Detail the problem or scenario that sparked the blog post. For example, “Our monitoring tools weren’t giving us the insight we needed, and were costing a lot of money. We decided to try solve this by using multiple tools that could be used or on standby as needed. This saves money.”
  • Environment: Plugins, software, specific configurations/services used.
  • Steps: The process followed to get from conception to implementation, for example, how the monitoring was configured initially, and the new configuration. Include code samples and/or screenshots. How long it took to build a database/history. What steps were taken to create a good alert system.
  • Samples: Code samples are often useful, as are screenshots/animated GIFs if a complex process is being demonstrated.
  • Benefits: The benefits of the exercise or process of the blog post - man-hours saved, budget target achieved, lower overheads, etc.
  • Conclusion: Whether the exercise or process has long-term potential, whether it’s still in place, or whether it was a failure.

Some popular blogs that are worth reading include:

The /site/content/blog/ folder also has some good examples.

Writing Your Blog Post 

The steps below outline the process involved in creating the blog post file from a cloned repo, and then submitting the PR.

  1. Clone
  2. Create a new .md file in the /site/content/blog/ folder.
  • Use YYYY-MM-DD-<your-blog-post-title>.md as the filename.
  1. Paste this template into your file

    title: <user readable title of your blog post, e.g. My Blog Post>
    slug: <URL name of your blog post, e.g. my-blog-post>
    date: YYYY-MM-DDT12:00:00-04:00
    author: <FirstName LastName>
    github: <your GitHub username>
    community: <your username>
    <intro to blog post>
    #### <some heading>
    <some content>
    #### <another heading>
    <some more content>
  2. Write your blog post.

  3. (Optional) If you wrote the blog post with someone else, you can also add a second author by adding author_2, github_2 and community_2 to the front matter.

  4. Submit a pull request to and assign two dev reviews and an editor review from @amyblais or @justinegeffen.

  5. Once merged it should show up on within 10-15 minutes. When it shows up, post about it in the Developers channel on